“Recipe For Tastier Food Descriptions? Why sound like everyone else? Fun-to-read, response-inducing replacements |
Greetings! Suzanne Ryan, The Gourmet Copywriter here. There's a rumor going around that much of the gourmet catalog copywriting out there is canned, generic, and tastes like sawdust when a prospective customer samples it. Now, whether your copy fits into that category or not is a matter of opinion. But the only opinion that counts is that of shoppers who browse your catalog. They do have a say in this, after all, and they vote with their wallets. What if...just what if...the Gourmet Copywriter's item descriptions out-pull yours in the court of consumer opinion? True or false? Catalog descriptions influence buying decisions. If you've already tested your descriptions online (the easy and inexpensive way)--you know the answer. You've seen for yourself how one description outperforms another. You know firsthand that sales increase when catalog copy is more relevant and engaging. And you value the copywriter who can pull that off. That's where I come in. Here's what happens when I sit down to write descriptions for any six items you choose. I will:
Try my Intro Discount: any 6 items rewritten for $397. Call 781-894-5896 or click here to send an email and schedule a start date. P.S. Sorry, no last minute jobs. Please book at least a month in advance to secure availability.
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