Psssst....specialty food & cooking catalog creative directors!
“Want to know how this gourmet-savvy copywriter
adds
the one critical ingredient
so many
catalogs (maybe yours?) don't have?
Hot damn! Now’s your chance to find out.
Why Wait?!? Clever, engaging, response-generating
replacements
for any six items in your catalog…
...at the astonishing get-acquainted rate of $400 total...
Hey there! Suzanne Ryan, The Gourmet Copywriter here.
There’s a rumor going around that much of the gourmet catalog copywriting out there is canned, generic, and tastes like sawdust when a prospective customer samples it.
Now, whether your copy fits into that category—or not— is a matter of opinion.
But the only opinion that counts is that of shoppers who browse your catalog.
They do have a say in this, after all, and they vote with their wallets.
What if…just what if…the Gourmet Copywriter’s item descriptions outpull yours in the court of consumer opinion?
Anyone Who Tells You Catalog Descriptions Don't Matter is Full of It!…
There I've said it.
Maybe they want your money for as little work possible...who knows?
Do me a favor if you don't believe me. Test your descriptions online--it's easy and inexpensive these days if you have a website. (Contact me if you want more information)
Judge for yourself whether one description performs better than another. I'm sure what you discover will be quite interesting.
Just don't kill anyone over all the money that's been left on the table for years and years, ok?
Now...If you've already had a sneaking suspicion that sales could be A LOT better...
Here‘s a behind-the-scenes glimpse of what goes on when I sit down to write descriptions for any six items you choose.
I will:
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Inject salesmanship into your copy-- ESSENTIAL for any serious catalog mailer. | |
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Write About Food/Cooking As an Experience—so readers practically taste the depth of flavor, feel the texture on their tongue, inhale the heady aroma, and see intricate, appealing details that a photo often doesn’t capture. | |
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Put a stamp of uniqueness into your descriptions, so shoppers don't confuse your catalog with the competition's. |  |
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Turn the features of your products into mouthwatering benefits. |
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Write persuasive copy for a part of the page EVERY buyer pays attention to--and most catalogs ignore. | |
Call 781-894-5896 or click here to send an email to schedule a start date. You’re betting just $400. I'm betting my reputation as a gourmet catalog copywriter.
Suzanne Ryan, The Gourmet Copywriter™ , is bringing her catalog copywriting expertise to the food industry.
Whether you're selling sumptuous desserts, aromatic coffee, mail-order steak, cooking courses, kitchenware, or any other type of food-related products... watch Suzanne connect with buyers who share her passion for good food.
"I approached Suzanne to write catalog copy after some of our item descriptions got panned by Herschell Gordon Lewis in Multichannel Merchant. Suzanne injected personality into the copy— and she has a way of zeroing in on delicious detail and making it sound so good. After I read what she wrote about one of our smoked hams I wanted to go carve a slice for myself!"
— Dudley Snyder, President
New Braunfels Smokehouse
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“When Suzanne wrote for our niche ezine (to help generate leads for our products) she had to introduce unfamiliar ingredients and cooking methods to a broad audience. The challenge was not to make it intimidating for our prospects.
"Suzanne turned our ‘exotic’ recipes into a adventure, and added a lot personality to the pieces at the same time If Suzanne can sell people on making ghee (clarified butter)... this should tell you how engaging and persuasive her writing style is.”
—Dr. Helen Thomas, D.C.
www.EffortlessAyurvedicLiving.com
"I didn't think it was possible to make short catalog copy come alive... until I saw Suzanne Ryan at work.
"She has that emotional connection to cooking and food — the same love gourmet consumers have. Her copy can show them what you are REALLY selling.
"Other catalog copywriters are selling your products. She's selling the experience your products bring to all five senses."
— John C. A. Manley
Nutritional
Marketing Consultant
www.healthy-conversions.com
"Suzanne was a pleasure to work with from the beginning of the project right through to the very end.
"I was very impressed that she took the time to understand my business beforehand so that she could get the main message and concepts across in a professional and creative manner.
" I'm delighted with Suzanne's talent and I would highly recommend her for any writing project."
— Bonnie Reiner
BHR Training Inc.
"Suzanne wrote copy for our publishing house in a variety of ways, including website content, jacket covers of books, and press releases for new books.
"We loved working with her because she is enthusiastic and takes a genuine interest in whatever she is writing about. A pleasure to work with!"
—Michael Beattie
Brookline Books
"Suzanne really made it a point to understand what I wanted to accomplish and contributed excellent copywriting to our Website."
— Rohi Sukhia CEO
Tradeloop, Corp.
Suzanne Ryan
Suzanne@thegourmetcopywriter.com
781-894-5896